Villa Lagoon Tile Wins Big at the 2019 HD Expo Trade Show

Villa Lagoon Tile cemented great relationships with hospitality designers at the 2019 HD Expo show when our Ombré Collection won the prestigious ASID DESIGN IMPACT Award.

ASID CEO Randy Fiser presenting the Design Impact award to Villa Lagoon Tile.
ASID Award Presentation at Villa Lagoon Tile’s booth. Left to Right: John M. Adams, Melissa Adams Dillon, Rusty Dillon, Randy Fiser.

“No sooner than the P.A. system announced the launch of the show, a striking crowd began gathering near our booth,” said John Adams, Villa Lagoon Tile director of technology and long-time employee. “Next thing I know, I’m shaking hands with Randy Fiser, CEO of the American Society of Interior Designers (ASID) and trying to comprehend that they were telling us, ‘you won!’” 

ASID believes that design impacts lives, and seeks to recognize companies who make that belief a priority in their work. We count Villa Lagoon Tile among those organizations.


Randy Fiser, Hon. FASID, CEO, American Society of Interior Designers (ASID)

The Ombré Cement Tile series, inspired by the traditional textile technique of dying or weaving color from dark to light, is the result of nearly a half-year of work between our designer, Melissa Adams Dillon, and the cement tile artisans at our studio.

Villa Lagoon Tile's Ombré Collection on display with the ASID Design Impact Awards, at HD Expo 2019.
Villa Lagoon Tile’s Ombré Collection presentation at HD Expo 2019, bearing the ASID Design Impact Award.

Melissa was also part of the team behind our new Cuban Collection that debuted at the show, a team that included our Founder-Designer Lundy Wilder. Inspired by their research trip to Cuba, the two women created a series that honors the traditional floors they observed, while also adding new, contemporary options to the genre.

Villa Lagoon Tile's Cuban Collection Cement Tile

And as if all that hasn’t kept Melissa busy enough, she also led the team in launching our new Watercolor series, mesmerizing pigmented color that flows freely, as if on a watercolor painting. 

Villa Lagoon Tile's Water Color series of cement tile.

Cement tile is perfect for hospitality projects as evident in these gorgeous restaurant installations. Our exclusive cement tile design tool makes it easy to create and order one-of-a-kind signature looks for your hospitality projects.

As happily unexpected as it was to win the ASID Impact award, the unexpected is what Villa Lagoon Tile always strives for as we continually push the boundaries of design and performance in cement tile offerings.